CURÂT replaces the first two weeks of aesthetic discovery with a single client link. Your client takes an eight-minute psychometric quiz, pays once, and a 17-page Identity Dossier lands in both of your inboxes — before the first call.
“You walk into a room and feel whether the proportions are honest before you notice a single object. For you, design is not accumulation — it is editing...”
The first two weeks
of every project
are spent guessing.
You know the rhythm. The discovery call. The Pinterest exchange. The slow triangulation between “clean but warm” and “modern but not cold.” By the time you can finally describe your client's aesthetic in your own words, the project is already underway and the budget is already half spent.
CURÂT compresses that work into eight minutes — and moves it before the project starts. Your client takes a psychometric image quiz the moment they land on your studio. By the time you sit down for the first call, you are not interpreting them; you are already fluent in them. The dossier becomes the shared document the relationship is anchored to.
You did not introduce a tool. You introduced a way of being understood.
Three steps.
You only do one.
CURÂT is not a SaaS tool. There's no login for you, no account for the client, no system to maintain. You share a link. Your client takes care of the rest. The dossier shows up.
Send the Link
Add CURÂT to your onboarding email or studio link tree. There's nothing for you to set up — no dashboard, no client account, no installation. The client clicks and begins.
Your Client Takes the Quiz
Eight to ten minutes in any browser. Pairs of editorial interior images. They pay $149 once at the end — a single charge, no subscription, 30-day refund if it misses.
You Both Receive the Dossier
A typeset 17-page PDF lands in your client's inbox — and a copy lands in yours. Archetype, dimension scores, manifesto, cultural touchstones. You walk into the first call already fluent.
Four things you extract
before the first call.
The dossier is seventeen pages long, but most designers only need four sections to walk into the first meeting prepared. Here's what to look for, in order.
- 01
Archetype Label
A two- or three-word designation (The Refined Stoic, The Atelier Naturalist) that becomes shorthand for the entire project. Use it in your concept deck, your sourcing notes, your studio Slack.
- 02
Dimension Scores
Eight calibrated axes — Vitality, Airiness, Texture, Provenance, Intimacy, and more — with numeric scores. Sourcing decisions stop being subjective the moment you read these.
- 03
Cultural Touchstones
A curated list of designers, buildings, and references the dossier identifies as kindred. A direct sourcing prompt: a way to walk into the first meeting with three reference images already correct.
- 04
The Manifesto
A literary, second-person essay about your client's aesthetic worldview. Use it as a positioning document — the language to repeat back to them, the sentences to anchor your concept presentation.
What changes
on day one.
Before CURÂT, my first consultation was always a guessing game. Now I walk in already knowing who my client is — and they feel immediately understood. It completely changed how I present myself.
I used to spend the first two weeks of every project in back-and-forth. The dossier cut that to nothing. My client read it and said 'this is exactly me' — and we hadn't even met in person yet.
The manifesto section is genuinely uncanny. My client forwarded it to her husband and said 'read this, it's us.' I now send the assessment to every new client before our first call — no exceptions.
$149, paid by the client.
Charged once.
Less than one billable hour for most studios.
Discovery calls replaced by a document the client has already read.
Of aesthetic-discovery back-and-forth, compressed into eight minutes.
For most studios, the question isn't whether $149 is too much for what arrives — it's whether the client should be the one paying. We think they should. The dossier belongs to them, lives in their inbox, gets forwarded to their partner, gets re-read at year three. You introduced it; they own it. That asymmetry is the relationship.
Note for studios who want to pay on the client's behalf: referral attribution is on our roadmap. We'll let designers track conversions and, eventually, gift the assessment outright. The current flow is intentionally simple — one link, the client pays — while we get the rest right.
Studio
questions.
The questions that come up most often from designers evaluating CURÂT for their onboarding flow.
It's CURÂT — we're transparent with your client about who built the assessment. But the dossier reads as something you introduced. The framing in your onboarding email matters more than the wordmark on the cover. Studios who position it as 'a tool I use with every new client' see the strongest response.
Try it on yourself
before you send the link.The fastest way to understand what your client will receive is to be the client. Order a dossier on yourself, read the seventeen pages, and decide whether it's the document you want anchoring your first conversation.