CURÂT is a psychometric client intake tool that replaces aesthetic discovery with a constraint-ready technical brief. Your client takes a 15-minute visual assessment — no accounts, no payment on their end — and a fully resolved brief appears in your dashboard before your first call.
“You walk into a room and feel whether the proportions are honest before you notice a single object. For you, design is not accumulation — it is editing...”
The first two weeks
of every project
are spent guessing.
You know the rhythm. The discovery call. The Pinterest exchange. The slow triangulation between “clean but warm” and “modern but not cold.” By the time you can finally describe your client's aesthetic in your own words, the project is already underway and the budget is already half spent.
CURÂT compresses that work into fifteen minutes — and moves it before the project starts. Your client takes a psychometric image assessment the moment they land on your studio's onboarding. By the time you sit down for the first call, you are not interpreting them; you are already fluent in them. The dossier becomes the shared document the relationship is anchored to.
There is a second benefit that is harder to name but equally real. When a client challenges a specification mid-project, you can point to the psychometric data behind your decision. “Your dimension scores indicate a strong Provenance orientation and a low tolerance for synthetic materials — this is why we specified unlacquered brass rather than satin nickel.” The brief is a working instrument. Used correctly, it is also a shield.
You did not introduce a tool. You introduced a way of being understood.
Three steps.
You only do one.
No dashboard setup required. No client accounts. No configuration. You enter a client name, generate a link in under 60 seconds, and the brief appears when they're done.
Generate a Client Link
From your dashboard, enter your client's name and — optionally — their email. A branded quiz link is ready in under 60 seconds. Send it in your onboarding email, your studio link tree, or directly from the dashboard.
Your Client Completes the Assessment
15 minutes in any browser. Twenty pairs of beautiful interior images, followed by practical intake questions about how they live — budget range, project scope, household constraints, material dealbreakers. No accounts required on their end. No payment — your subscription covers the assessment.
Receive the Technical Brief
A constraint-ready technical brief appears in your dashboard the moment your client finishes. Dimension scores, conflict zones, a material directive, constraint tags. Everything you need before the first call — resolved before it begins.
Not the manifesto.
A working instrument.
Your client receives a 17-page literary dossier — identity-focused, emotionally resonant, written to be read and re-read. You receive something different: a constraint-ready technical brief formatted for professional use from day one of the project.
Same engine. Completely different outputs. The distinction is what makes CURÂT a professional instrument rather than a consumer quiz with a pro badge on it.
Constraint Tag Block
RENTER · PET_SAFE · WFH_FULL · KIDS_TODDLER · BUDGET_TIER_3 · NO_BRASS · MAINTENANCE_LOW
Read before any site visit or product spec.
Dimension Score Table
All 8 scores as clean data — no prose, no interpretation. Radar chart alongside.
Identify dominant aesthetic and outlier dimensions at a glance.
Conflict Zones
Flagged dimension pairs that create design tension — e.g., High Tactile Density + Low Maintenance Tolerance.
Address early. Prevents revision rounds.
Material Directive
Finish codes, manufacturer references, Trade Notes sidebar. The Never List.
Direct input into specification documents.
Archetype + One-Liner
The archetype name and single definition. No manifesto prose.
Reference in client communications.
Four things you extract
before the first call.
The dossier is seventeen pages long, but most designers only need four sections to walk into the first meeting prepared. Here's what to look for, in order.
- 01
Archetype Label
A two- or three-word designation (The Refined Stoic, The Atelier Naturalist) that becomes shorthand for the entire project. Use it in your concept deck, your sourcing notes, your studio Slack.
- 02
Dimension Scores
Eight calibrated axes — Vitality, Airiness, Texture, Provenance, Intimacy, and more — with numeric scores. Sourcing decisions stop being subjective the moment you read these.
- 03
Cultural Touchstones
A curated list of designers, buildings, and references the dossier identifies as kindred. A direct sourcing prompt: a way to walk into the first meeting with three reference images already correct.
- 04
The Manifesto
A literary, second-person essay about your client's aesthetic worldview. Use it as a positioning document — the language to repeat back to them, the sentences to anchor your concept presentation.
$49 per month.
$2.45 per client brief.
At the 20-brief Starter cap
Less than a single line item on a specification order.
Hours of aesthetic back-and-forth, compressed into fifteen minutes before the project starts.
A single avoided revision round almost certainly covers the annual subscription for any designer billing above $100/hour.
The ROI argument is simple. CURÂT costs $490/year at Starter — $49 per month. A single avoided revision round on a single project, at any professional billing rate, almost certainly covers the annual fee. The question is not whether CURÂT pays for itself. The question is how many clients in.
Designers at the Studio tier ($99/month) get white-label branding: the client's intake experience carries your studio's name and identity, not CURÂT's. Your clients experience it as a proprietary intake process you built. CURÂT is invisible.
Start free.
Subscribe when you're ready.
Your first 3 client briefs are free — no credit card required. See the full technical brief before you commit to anything.
- ✦3 free client briefs — full technical brief, no restrictions
- ✦Dashboard access to review all briefs
- ✦No credit card required to start
- ✦20 client briefs per month
- ✦Full technical brief: constraint tags, dimension scores, conflict zones, material directive
- ✦Client link generation in under 60 seconds
- ✦Dashboard: client list, quiz status, archetype at a glance
- ✦Project Notes per client (freeform, persistent)
- ✦Practice Profile — aggregate view across your full client base
- ✦5-day resend prompts for incomplete links
- ✦CURÂT-branded client experience
- ✦50 client briefs per month
- ✦Everything in Starter, plus:
- ✦White-label client experience — your studio's name and branding throughout
- ✦Client Presentation Mode — polished full-screen brief for client meetings
- ✦Material Spec Export — formatted for direct use in project documentation
- ✦CURÂT is invisible to your clients
- ✦Unlimited client briefs
- ✦For firms of 5+ designers
- ✦Per-seat access control and team management
- ✦Multi-designer studio dashboard
- ✦Dedicated onboarding and priority support
- ✦Custom archetype labeling
- ✦API access
The upgrade from Starter to Studio is triggered by wanting white-label branding — not by hitting a dossier cap. Most solo practitioners start on Starter and upgrade when the first client asks who built their intake process.
Questions
answered.
The questions that come up most often from designers evaluating CURÂT for their onboarding flow.
No on both counts. Your subscription covers the assessment — there's no payment prompt for your client. They click the link, complete the assessment in any browser, and the brief appears in your dashboard. No client account required.
Request beta
access.
The first cohort of beta designers gets 20 free client dossiers — no credit card, no commitment — in exchange for a 30-minute feedback call and an on-record testimonial.
Start with three free briefs.
No credit card. No setup.Enter a client name. Generate a link in under 60 seconds. Read the technical brief before you commit to anything. That's the trial.
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